My career in sports performance begun at Liverpool John Moore's University in 2013 (showing my age here...) where I undertook studies in BSc Science and Football Hons, graduating in 2016 with a 1st Class degree, and achieving an award for the highest grade in the cohort.
During my time in university I gained vital experience in the professional sporting environment, with placements and part-time roles at Everton FC, Sedgley Tigers and Port Vale FC. Upon graduating, I enrolled onto a PhD degree in Applied Sports Science and begun working as a 1st Team Fitness Coach at Liverpool FC. You can check out my research here.
After 5 successful years at Liverpool FC, Premier League, Champions League and World Club Cup success, I departed my role to embark on a business venture which is now known by the name King Performance Ideology limited.
Three things you should know about me:
- I specialise in athlete profiling
- Bring me coffee and we're friends for life!
- My Spotify playlist is better than yours...
March 10, 2025
We're proud to announce a new partnership with YDP USA Scholarships, a premier organisation dedicated to guiding young athletes toward academic and athletic success in the United States.
March 5, 2025
At KPI we use a scientific and highly individualised approach to assess an athlete’s physical capabilities, strengths, and limitations.
February 18, 2025
We’re excited to announce a new partnership with Calculated Performance, a leading 1:1 football coaching company across Greater Manchester & Liverpool.
January 7, 2025
We’ll break down the essentials of football nutrition and answer key questions about what players should eat and drink to stay at the top of their game.
January 7, 2025
A comprehensive hamstring rehab Case Study with Alex Oxlade-Chamberlain
February 26, 2025
Insights on how rugby league players can maximise their off-season
October 11, 2024
This case study follows a month-long speed improvement program for professional footballer Tom Brewitt.
October 7, 2024
This guide breaks down the most critical components of football fitness: strength, power, speed, agility, endurance, and mobility.
April 29, 2024
In an exciting collaboration with Sportsmith, KPI Owner and Head Coach, Dr. Tom King unveils crucial insights on optimising hamstring strength for enhanced athletic performance.
Nail your pre-season training for the the football season wherever you are in the world