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My career in sports performance begun at Liverpool John Moore's University in 2013 (showing my age here...) where I undertook studies in BSc Science and Football Hons, graduating in 2016 with a 1st Class degree, and achieving an award for the highest grade in the cohort.
During my time in university I gained vital experience in the professional sporting environment, with placements and part-time roles at Everton FC, Sedgley Tigers and Port Vale FC. Upon graduating, I enrolled onto a PhD degree in Applied Sports Science and begun working as a 1st Team Fitness Coach at Liverpool FC. You can check out my research here.
After 5 successful years at Liverpool FC, Premier League, Champions League and World Club Cup success, I departed my role to embark on a business venture which is now known by the name King Performance Ideology limited.
Three things you should know about me:
- I specialise in athlete profiling
- Bring me coffee and we're friends for life!
- My Spotify playlist is better than yours...
April 21, 2025
What the off-season should look like, how to reduce injury risk before pre-season begins, and what the KPI philosophy and process is
April 11, 2025
This guide explains why a structured and well-managed off-season programme is essential for reducing your risk of injury in pre-season and beyond.
April 11, 2025
We're proud to announce a new partnership with YDP USA Scholarships, a premier organisation dedicated to guiding young athletes toward academic and athletic success in the United States.
March 5, 2025
At KPI we use a scientific and highly individualised approach to assess an athlete’s physical capabilities, strengths, and limitations.
February 18, 2025
We’re excited to announce a new partnership with Calculated Performance, a leading 1:1 football coaching company across Greater Manchester & Liverpool.
April 23, 2025
Let’s explore how a deeper understanding of the hamstrings can transform injury prevention, rehabilitation, and ultimately, on-field performance.
January 7, 2025
We’ll break down the essentials of football nutrition and answer key questions about what players should eat and drink to stay at the top of their game.
January 7, 2025
A comprehensive hamstring rehab Case Study with Alex Oxlade-Chamberlain
April 23, 2025
A case study of the management of a professional footballer recovering from a surgical repair of the quadriceps central tendon which prepared the player to recommence pitch-based rehabilitation.
Work with KPI this Off-Season — either 1:1, in group coaching, or remotely — and take your game to the next level before Pre-Season begins.
