Ethan Laird

Maximise your strengths and minimise your weaknesses

And that's sure what we did with Ethan Laird. Ethan came to us in the off-season with a clear aim to better his injury resilience in preparation for pre-season at Manchester United.

As an already high-level athlete, his physical qualities upon initial testing were certainly impressive. However, as with all of our clients, maximising strengths as well as minimising weaknesses is always key, as your strengths are often what set you aside from the rest!

See below a few of the tests that helped Ethan improve his power score by 19% in just a 4 week period of off-season!

Vertical jump - 46.6 to 50.5 cm
Single leg vertical jump - 24.9 to 30.7 cm and 24.8 to 30.1 cm (L & R)
Drop jump RSI - 3.8 to 4.1
Horizontal jump - 258 to 274 cm

Ethan also dialled in a KPI record 10.5 ms max sprint speed in one of his final off-season field sessions with us, which is still yet to be beaten!

Need help with your physical profile this off-season or in the coming season? Get in touch!

I’ve made big strides, not just the obvious stuff where you need to rehab the injury, but I feel like I’m coming back in a lot better shape in all aspects as a better athlete to be honest.

Alex Oxlade-Chamberlain

Beşiktaş J.K.

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KPI has helped me massively, it’s attention to detail to help me be at my peak physically is elite, while also making every session enjoyable and educational

Caoimhin Kelleher

Liverpool FC and Republic of Ireland

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Man lifting a barbell at the training gym at King Perfomance Ideology

KPI for me has not only made me feel better physically but also mentally. Going there every week makes me feel really confident in my play at my club on a diffrent level. I’ve gotten more flexible, stronger, faster and better with my feet since being at KPI i recommend people go there if there dedicated on getting better for themselves

Daniel Jebbison

AFC Bournemouth

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A young man training on the field at King Perfomance Ideology

Worked with Tom and his team for a number of years now and every season the attention to detail seems to get better and better. Always working to get me in the best possible shape for the season ahead and continue the work throughout the competitive season.

Tom Brewitt

Swindon Town FC

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If you want someone who is 100% dedicated to improve your personal development as an athlete, he's the guy! No stone is left unturned.

Luke Garbutt

Salford City FC

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A group of man at the training gym at King Perfomance Ideology

Really good. The improvements you get in such a small time as long as you trust and stay consistent is great. I’m now on top of the stat boards which was never really a thing for me so really happy.

Ethan Laird

Birmingham City FC

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Two guys standing on the field at King Perfomance Ideology

I’ve been working with Tom for almost 2 months now and throughout this time already I am starting to see the rewards not only off the pitch in the gym but on the pitch in my every day training schedule at the club. His attention to detail is spot on and the time and effort he puts in with his clients couldn’t be better.

Matt Hudson

Oldham Athletic

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Man on the treadmill at the training gym at King Perfomance Ideology

I really enjoyed working with Tom during the off season, his knowledge is top class and he is always looking to improve which is a big reason why I worked with him. He was very specific with our work and after thorough examination came up with a great training programme on and off the pitch for me to get me in good shape for the new season...

Conor Grant

Port Vale FC

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I work with Tom throughout & in the off season. He has a deep understanding of how to get individuals to reach their highest levels of performance. I always come back in the the best shape possible!

Kevin Stewart

Ex Liverpool FC

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Very thorough and professional gym sessions with engaging pitch work

Christian Oxlade Chamberlain

Kidderminster Harriers FC

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Having had a season plagued with injury, KPI got me through a really thought time, supporting me and getting me back on track to where I want to be.

Alex Roberts

Chester FC U18's

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Royal Standards for Sports Performance Services

more case studies

See who else we’ve worked with and the results they’ve had

Caoimhin Kelleher

Tom Brewitt

I’ve made big strides, not just the obvious stuff where you need to rehab the injury, but I feel like I’m coming back in a lot better shape in all aspects as a better athlete to be honest.

KPI has helped me massively, it’s attention to detail to help me be at my peak physically is elite, while also making every session enjoyable and educational

Worked with Tom and his team for a number of years now and every season the attention to detail seems to get better and better. Always working to get me in the best possible shape for the season ahead and continue the work throughout the competitive season.

If you want someone who is 100% dedicated to improve your personal development as an athlete, he's the guy! No stone is left unturned.

Really good. The improvements you get in such a small time as long as you trust and stay consistent is great. I’m now on top of the stat boards which was never really a thing for me so really happy.

I work with Tom throughout & in the off season. He has a deep understanding of how to get individuals to reach their highest levels of performance. I always come back in the the best shape possible!

Very thorough and professional gym sessions with engaging pitch work

Having had a season plagued with injury, KPI got me through a really thought time, supporting me and getting me back on track to where I want to be.

Pre-season online programmes now available

Ethan Laird

get the KPI app

Royal Standards for Sports Performance Services

more case studies

See who else we’ve worked with and the results they’ve had

Ethan Laird

Caoimhin Kelleher

Tom Brewitt

I’ve made big strides, not just the obvious stuff where you need to rehab the injury, but I feel like I’m coming back in a lot better shape in all aspects as a better athlete to be honest.

KPI has helped me massively, it’s attention to detail to help me be at my peak physically is elite, while also making every session enjoyable and educational

Worked with Tom and his team for a number of years now and every season the attention to detail seems to get better and better. Always working to get me in the best possible shape for the season ahead and continue the work throughout the competitive season.

If you want someone who is 100% dedicated to improve your personal development as an athlete, he's the guy! No stone is left unturned.

Really good. The improvements you get in such a small time as long as you trust and stay consistent is great. I’m now on top of the stat boards which was never really a thing for me so really happy.

I work with Tom throughout & in the off season. He has a deep understanding of how to get individuals to reach their highest levels of performance. I always come back in the the best shape possible!

Very thorough and professional gym sessions with engaging pitch work

Having had a season plagued with injury, KPI got me through a really thought time, supporting me and getting me back on track to where I want to be.

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Pre-season online programmes now available